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Wednesday, November 8, 2017

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The New Oprah Book Quote That Will Empower Your Business

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Entrepreneurs are often driven from a young age, and while there may be a psychological makeup of the average one, all of us share a need to make a mark on the world. You, however, are the only one that knows why you want to make a mark on the world. It is essentially that you find out why you are driven.


Oprah's new book The Wisdom of Sundays takes the best of her Super Soul Sunday conversations. One quote, from spiritual guru Gary Zukav, explains why it is important for you to know why you do what you do.


When someone says, 'I want a bigger home,' it could be because I want to impress the neighbors or it could be because we've adopted four children and we want to give them more space.


You don't have to be wishing for success to provide for kids, but you do have to know your intention.


What is intent?


Intention is one of those tricky words that is worth thinking about it. It is why you put in the crazy hours. It is why you are determined to bring your idea to reality. It is, in short, the purpose for your actions.


Coach and fellow Inc. columnist Rhett Power puts it like this:


When we carry out activities thoughtlessly, without aligning them with our conscious intention, these words and actions may no longer match our purpose. As a result, they may undermine what we hope to accomplish.


Think about the world leader who is bombing a country to create peace: The action itself will likely lead to more war and bloodshed. The intention may not really be peace, then, but dominance.


Why you need to know your intention


The most dangerous position to be in is to believe you have one intention, but to really be pursuing another. It falls into the most vulnerable place in the Johari window: What are things others recognize about me that I don't see in myself? If you are too blind to your own passions, then others could easily manipulate you based on them knowing what drives you more than anything else.


Some of the best ways to learn your intention is to create an honest brain trust, embrace personality systems and slow down enough to hear your own calling.

The post The New Oprah Book Quote That Will Empower Your Business appeared first on inc-asean.com.



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Tuesday, November 7, 2017

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How This Sports Start-up Plans to Conquer Video in Southeast Asia

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Unlike in other parts of the world, sports entertainment is still a largely untapped market. One of the companies in the region who has tried to address this niche is SportsFix, which launched in July 2017.


The SportsFix platform caters to overseas foreign workers across Southeast Asia who tend to watch videos on mobile on weeknights after work and on weekends. SportsFix, which can be accessed through an app and on the web, provides this demographic with sports content, such as news and highlights. The platform also offers live streaming as a premium service.


SportsFix has just announced that it has selected Brightcove Live as their platform to deliver live and video on demand (VOD) content across Southeast Asia. According to the company’s website, Brightcove provides cloud solutions for delivering and monetizing video across mobile devices.


Brightcove’s products help reduce the cost and complexity for companies to publish, distribute, measure, and monetize video across mobile devices.


SportsFix CEO Carl Kirchhoff believes their partnership with Brightcove will help them scale across Southeast Asia.


“Our ambition was to deliver the best streaming video experience to our viewers powered by the best video platform technology. Brightcove checked off all the boxes for us. We found that the Brightcove video platform offered us the scalability to launch multiple websites, with the ability to go to market quickly. No other vendor could meet our needs the way Brightcove does,” he says in a statement.


In addition to the partnership with Brightcove, SportsFix has an expansion strategy well suited to Southeast Asia. For example, because most overseas workers tend to use mobile data rather than WiFi to stream content, SportsFix partnered with telcos across the region to deliver their content directly to mobile devices.


SportsFix is also snapping up rights to highly sought-after sporting events in the region. The platform now has rights to stream matches from Chinese Super League, Liga 1 Indonesia, Thai League, PBA (Philippine Basketball Association), and many others.


Ben Morrell, Brightcove general manager for Asia, says the company is impressed with the platform’s progress.


“SportsFix is a great example of how an up-and-coming media company can launch and deliver live and VOD sports content directly to its user base and unlock revenue opportunities from day one. We are immensely proud to work with a regional sports innovator like SportsFix who by partnering with Brightcove is taking advantage of the latest innovations, market vision, and world-class support to deliver an OTT service to market easily and quickly,” he says in a statement.


The post How This Sports Start-up Plans to Conquer Video in Southeast Asia appeared first on inc-asean.com.



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Step Up Your Content Marketing Strategy with These 4 Insider Tips

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With data showing that companies deemed content marketing leaders experience 7.8 times more site traffic than non-leaders, it's no big surprise that more brands than ever are getting on board. The question, though, is: How do you become a content marketing leader?


Last week, I went to Chicago to attend Orbit Media's ContentJam conference to look for an answer to that question. Experts in content marketing came from around the world to share their insights--and I've distilled some of the major takeaways I learned at the event below.


1. Don't be afraid to sell within your blog posts.


Joanna Wiebe, copywriter and co-founder of Airstory, pointed out that since the early 1900s, businesses have been making a sales pitch within written content--be it in a long-form sales letter or print ads.


She referenced the iconic sales piece by John Caples: "They laughed when I sat down at the piano, but when I started to play..." to show that modern blogging is not all that different from the marketing tactics of the 1920s.


Her overall message was simple: Don't be afraid to make a sales pitch within blog posts. If you're educating readers and providing a valuable lesson, it's a good idea to include a helpful solution (namely, your product) at the close of your piece--because they're primed and ready for it. It worked decades ago, and it still works today.


2. Viral content is shareable content.


Nadya Khoja, Marketing Manager at Venngage, shared her insight into how the company has regularly achieved virality with content. In her experience, shareability, relevance, and quality are the major components that contribute to whether or not a piece of content goes viral.


She went on to explain that relevancy comes with deeply understanding your audience--so that when you create something like an infographic, for example, the subject matter is both timely and interesting to the people you're targeting. If you don't truly understand the needs and wants of your demographic, content often falls flat.


3. Create content that stands the test of time.


Are you creating "evergreen" content? Aaron Orendorff of IconiContent says you should. Evergreen content is content that stands the test of time and that is still relevant months (years, even) after it's published.


These are typically posts that include elements like how-to lessons, original quotes from experts, original research, and step-by-step processes that hold up to the passage of time.


The reason evergreen content is so important: It gets linked to and referenced by other content creators--and it continues to deliver results on an on-going basis.


4. Don't let confirmation bias lead to false conclusions.


Unbounce is a company that knows about testing--and co-founder Michael Aagaard spent his stage time talking about the dark side of testing when it comes to content marketing: Confirmation bias.


Believing in false positives can lead to poor decision-making and lost sales, so he advocated for long-term tests and ongoing curiosity rather than quick results that ultimately fail over time. The bottom line: If you're split testing your website or marketing tactics, don't be fooled by quick wins.

The post Step Up Your Content Marketing Strategy with These 4 Insider Tips appeared first on inc-asean.com.



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Boost Your Conversion Rates Today With These 3 Simple Tactics

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While there are still 2 months left of 2017, now is the time most marketers start planning ways to boost business in the new year. This usually comes with a focus on new initiatives, a review of current content trends worth exploring, and abundant keyword research. In other words, as marketers we often focus on growing business by growing new content, but this can easily distract from making improvements to our current channels.


Conversion rate optimization can sometimes feel unnatural for busy marketers because it requires us to pause and improve what currently exists rather than race towards the always moving finish line of new content development. But if even a few simple tweaks boost your conversion rate by a full percentage point, how much revenue would that drive? And what if there were multiple ways to grow that conversion even further? Here are 3 proven tactics to boost your conversion rates by leaps and bounds:


Ditch Stock Imagery


For years, on-site hero images from quality stock photo providers were the best tool for improving lead funnels. When running A/B testing, companies will often test stock images as the primary variable before tweaking messaging and calls to action. But a study from PWC suggests that this no longer works. In fact, the study showed that custom designed images convert 7 times better than stock imagery!


Over the years, technological advancements have ensured that consumers can be catered to in almost all facets of their lives. This has made us pickier and more accustomed to original, quality products. We want authenticity, and stock imagery deters from this. By giving your audience what they want, you will earn their trust faster and improve your lead flow.


Lead With Video


Today's audiences are quick to admit that they don't have time to read your pitch, but according to a recent study from Animoto, 4 out of 5 people will eagerly watch a video about it. But like stock imagery, the video must be custom. In fact, videos that are cheaply produced or rely on stock assets are known to hurt conversion rates rather than help them. This is because they communicate a lack of commitment to quality or worse: a belief that the audience isn't smart enough to notice.


So rather than choose the cheap solution that could hurt your conversions, consider the return on investment that would come from leading with something custom instead. According to EyeView, a high-quality motion graphic has the power to increase your conversion rates by 80 percent!


Videos that drive the best conversion improvements include custom, animated videos and live-action videos with animation overlays. These videos are often less than 90-seconds in length, include a professional voiceover, and entirely unique illustration. Videos that tend to hinder conversions include talking head live-action clips, whiteboard animations, and animations using stock vector assets.


Drive Your Point Home With Infographics


Infographics don't just entail long-scroll images that act as link bait. They also come in the form of bite-sized content placed throughout your website to drive engagement and increase the understanding of your product or service.


Does your company have great statistics to share? Consider choosing the top 4 and placing them on your homepage as a mini infographic. Or maybe you have a complex process to explain. Rather than using paragraphs of text to drive your point home, a process illustration can visualize your message and improve comprehension.


Today's consumers avoid reading assignments and large walls of text. But eye tracking studies from the Nielson Norman Group show that they will spend the bulk of their time looking at information-carrying images on your site. To reduce bounce rates and drive people through your conversion funnel, time on-site is important. If you can lock a user in for 10-seconds, the likelihood of them staying on your site increases exponentially. By separating your on-site content with mini infographics and visual narratives, viewers will not feel as overwhelmed, increasing their engagement and growing your conversion rate.


Before you invest time building your content calendar for 2018, consider auditing your current conversion funnels to see what opportunities lay before you!

The post Boost Your Conversion Rates Today With These 3 Simple Tactics appeared first on inc-asean.com.



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Monday, November 6, 2017

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Thanksgiving Basket Brigade: One Company’s ‘Why’

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Alex Yastrebenetsky is an Entrepreneurs' Organization (EO) member in Cincinnati and founder of InfoTrust, a digital analytics consulting and technology company helping marketers use data to make smarter decisions. The company started its own Basket Brigade program to give back to their local community at Thanksgiving, and is expanding internationally this year. We asked Alex to tell us about the program he started. Here's what he shared.


 


How did the Basket Brigade begin?


AY/ Inspiration for our Basket Brigade came from two people: Tony Robbins, who started the Anthony Robbins Foundation, which feeds an estimated two million people annually; and Verne Harnish, who started Entrepreneurs' Organization and said that the best way to scale a business is to find something that you absolutely, 100% believe in and then commit resources to it. That resonates with me: Once you make a promise, you will find a way to make it happen.


We started our Basket Brigade in 2013, providing 33 baskets filled with all the trimmings for a Thanksgiving meal to local families in Cincinnati. By 2016, our program had grown considerably: We delivered a total of 161 baskets to local Cincinnati families, veterans and those in shelters; a women's shelter in Seattle; and an organization in San Diego that helps people transition home after hospital stays. We aim to keep growing the program!


What's in the baskets?


AY/ We provide everything a family needs to make a delicious, traditional Thanksgiving dinner:



  • Stuffing

  • Gravy

  • Green Beans

  • Corn

  • Mashed Potatoes

  • Cranberries

  • Cereal

  • Macaroni and Cheese

  • Granola Bars

  • Marshmallows

  • Turkey, or a gift card for perishable items


Many baskets are delivered through Cincinnati Children's Hospital. Since privacy rules prohibit us from delivering to those families personally, we can't include perishables, thus the gift cards.


What's the process?


AY/ As autumn approaches, we hang index cards listing items we need on our company bulletin board. For example, "10 boxes of macaroni and cheese" or "20 boxes of gravy." Employees decide if they want to purchase specific items or donate money.


We don't monitor employee contributions, but low-cost options encourage everyone to participate. Our employees' generosity is amazing--some have purchased a full 10 baskets out of their family budget while others have written large checks to contribute.


In mid-November, we take inventory and compile a master list of items we need from Amazon, Costco and Jet.com.


Our packing party is the Friday before Thanksgiving. We invite everybody who donated to help pack boxes and baskets. Then we coordinate with families and organizations that receive deliveries, split into teams based on who has a truck or SUV, and make the deliveries on Saturday or early in Thanksgiving week.


How will you expand internationally?


AY/ We have employees from Sri Lanka, the Philippines and India. These Basket Brigade programs will function a little differently. For example, in Sri Lanka, we will support a women's shelter where cleaning supplies are very expensive and in high demand. Instead of food, we'll send money to an employee's family member locally to purchase and deliver the much-needed cleaning supplies.


Is social entrepreneurship contagious?


AY/ We believe it is. Part of our mission is to get more and more small business owners involved. EO provides a great network of committed social entrepreneurs to make that happen. Last year, a fellow EO member, Guy O'Gara, and his team donated money for 10 baskets, came to our office to put them together and delivered them. It was a great moment when Guy proudly showed his son the thank-you card display that they contributed to. He plans to participate again this year, and we're putting the word out so more entrepreneurs will also join us.


As a father, one of the most rewarding experiences was taking my 4-year-old son and his two friends to Costco to purchase Basket Brigade items. I explained that we were buying food for little boys and girls who might not have a Thanksgiving dinner without our help, which is an eye-opening lesson at that age. I can't wait to take them again this year!


How do employees and clients react?


AY/ The most important question any entrepreneur must answer is "Why?" To run a successful company, you must have a compelling Why for yourself and your team.


There's nothing wrong with being successful and making money. But in my mind, you can't grow a business if the motivation of the owner and the team aren't aligned. Why should the team care about growth? Why should they have to put up with the stress and uncertainty that comes with growth? Why should they care in general?


On the surface, we help big corporations sell more stuff. But that's not our Why. Our true Why is being able to answer:



  • What will we give as we grow?

  • Who will we become?

  • Whom are we helping?


Our team realizes that, as a result of their work, we as a company can now accomplish wonderful things. Basket Brigade is just one of many activities that we are formalizing under our InfoTrust Foundation.


We believe in the social entrepreneur's mission of giving back to our community. As the quote on our wall from Jeff Hoffman, our mentor and co-founder of Priceline.com says: "Our success is someone else's miracle."


Our clients appreciate our efforts, too. Last year, instead of a holiday card, I sent a personal letter thanking each client for the opportunity to teach my son about giving. I thanked our clients for providing us with the resources to give 121 baskets to the hematology/oncology department at Cincinnati Children's Hospitalbecause if not us, then who? I explained that this is who we are, this is what's important to us, and we will provide them with excellent client care so we will continue to have the resources to take care of the families that we support.


That letter made a big impact. Many clients sent thank-you cards and for the first two weeks in January, our consultants were being thanked for what we've done--and continue to do.


Putting resources toward our Basket Brigade shows employees in a very hands-on way how their hard work directly benefits our community. Their work truly matters, and they realize it. That's our Why.


What's yours?

The post Thanksgiving Basket Brigade: One Company’s ‘Why’ appeared first on inc-asean.com.



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Buying a Home Can be a Confusing (and Even Scarring) Experience. One Startup Plans to Change That

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When I was in my early twenties, the idea of buying a home terrified me. The only homes my parents ever owned were both foreclosed on--so for me, buying a home was associated with loss and hardship.


That association of purchasing a home with financial trauma is something many first-time home buyers in 2017 will be familiar with. While millennials waited longer than previous generations to purchase homes, they are finally entering the market. Many will carry scars from watching their parents experience the housing crash that occurred a decade ago.


And the process of buying a home--with its mountain of antiquated paperwork and lack of transparency--isn't likely to ease their anxiety.


One startup is trying to change that. Transactly is a new digital platform that places all the interaction and communication that occurs during the process of buying a home in one place.


The St. Charles, Missouri-based startup and its leadership team have strong roots in real estate. Founder & CEO Bryan Bowles is also the founder of Worth Clark Realty, a company that's twice been featured on the Inc. 5000. In 2016 Bowles' company was #89 on the list, making it the fastest growing company in Missouri and one of the fastest growing real estate brokerages in the country.


But growth for growth's sake was not Bowles and his team's ultimate goal.


"Buying a home is the most important and least transparent financial transaction you'll ever make," Bowles said. "That shouldn't be the case. In fact, the opposite should be true. More than 9 out of 10 real estate transactions start online--then they go dark. It's stressful, it isn't a customer-focused way of doing business, and in this day and age it's inexcusable. Buying a home should be one of the most exciting purchases you'll ever make, and because of a lack of transparency it often isn't."


"Transactly was founded to change that, and we believe in it so much that we want every agent to use it--not just the agents who work for Worth Clark Realty."


I eventually got over my fear of buying a home. Due to job changes and moving, over the past eight years my wife and I have bought or sold a home five times. There was a moment in every one of those transactions where things went dark, so to speak, and my wife and I had no idea what was happening. One sale nearly fell through, and I had flashbacks to the housing-related trauma my family experienced.


In other words, the flaws in the real estate purchase process Bowles and his team are trying to address are real--and a tool that increases transparency goes a long way toward addressing a significant customer pain point.


With the importance of the housing market to the overall economy and the coming wave of first-time buyers (more than 66% of new home buyers are millennials), an innovation that makes purchasing a home more customer-friendly is bound to find a market--and bound to have a big impact on one of the country's most important economic sectors.

The post Buying a Home Can be a Confusing (and Even Scarring) Experience. One Startup Plans to Change That appeared first on inc-asean.com.



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B-School Disrupt: Eight Startups Pitch Their Innovations

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By Louise Lee | Stanford Business contributor


To Alina Liao, the need is urgent: A quarter of city youth witness a murder by age 17, yet most of these youngsters don't receive adequate counseling. To help them heal, Liao has co-founded MindRight, a nonprofit providing mental-health coaching via text message to youth affected by violence and poverty.


Unlike a crisis hotline, "we're proactive," says Liao, who received her MBA from Stanford Graduate School of Business in 2016. Through texts, "we reach kids every day, reaching them on their good days and bad days" to help them build skills to prevent future crises down the road, she adds.


Liao was one of the entrepreneurs who spoke at B-School Disrupt SF, an event showcasing eight startups to potential funders and advisors. Held at Galvanize, an entrepreneurship center in San Francisco, the event drew an audience of about 200, including business school alumni, company founders, and investors.


Entrepreneurs presented their startups and heard feedback from a guest panel, which included Bonny Simi, three-time Olympian, president of JetBlue Technology Ventures, and a Stanford GSB Sloan Fellow in 2007. The event was co-hosted by Stanford GSB, the University of Pennsylvania's Penn Wharton Entrepreneurship program, the University of California, Berkeley's Haas School of Business, Babson College, and Silicon Valley Bank.


Keynote speaker and moderator Jessica Herrin, an alum from Stanford GSB class of 1999, who co-founded WeddingChannel.com and launched Stella & Dot Family Brands, emphasized the long road that entrepreneurs must travel. Finding investors, for instance, is a major accomplishment, but "funding is not profitability; funding is not value creation," she says.


Herrin added that entrepreneurs must realize and accept that they're sure to encounter obstacles repeatedly. To cope and persevere, entrepreneurs need passion about their companies and their missions. "You need to believe so deeply that this thing needs to exist," she says.


Below, meet the other business school startups that presented at the event:


Pando Pooling


Certain individuals, such as entrepreneurs and professional athletes, are in jobs that are inherently financially unstable, says Charlie Olson, who graduated from Stanford GSB in 2017 and co-founder of Pando Pooling, which aims to provide a financial safety net to those in such "high-variance" fields. Pando Pooling groups people with similar career prospects into "pools," with each member pledging some of his or her future earnings to the pool. If one member succeeds by, say, selling his company, then everyone in the pool receives a payout. The setup lets members gain some financial security, invest in others, and create a network of peers, Olson says.


Currently targeting only entrepreneurs and professional baseball players, Pando Pooling ultimately wants to expand into other industries. "The world is risky and getting riskier," Olson says.


Twine Labs


Companies dislike seeing their best people leave, and a good way to retain them is to offer a promotion or a lateral move at the right time, says Joseph Quan, Wharton '17. Twine Labs, which Quan co-founded, creates software allowing employers to predict when an employee might leave and to identify other roles within the company that the employee might want. "Better internal mobility is the single most powerful thing a company can do to improve retention," Quan says.


Twine Labs's software aggregates data about the employer and employees, including salary and work histories, titles, skills, and certifications, to create personal profiles that form the basis of its recommendations. Employees can also use the system to seek out potential roles and career paths within a company.


DropZone for Veterans


When people think of veterans, they think veterans are all similar, says Courtney Wilson, Babson '17. But Wilson, who herself is a veteran and the daughter and granddaughter of veterans, notes that "what will help me is not the same as what will help my dad."


Wilson's company, DropZone for Veterans, connects veterans with benefits and opportunities that reflect their specific needs and interests. Veterans, who aren't charged any fee to use the service, submit personal profiles to the company, which in turn suggests appropriate schools, businesses, and other organizations. The system avoids generic, impersonal advice. "Rather than the veterans having to adjust to the resources, we adjust to them," Wilson says.


HomeSlice


Home ownership overall is at a low, largely because it's too expensive for many individuals to buy property, says Anna Roumiantseva, Haas '17 and co-founder of HomeSlice. "Half the population is locked out of the market in big cities," she says.


HomeSlice lets groups of individuals pool money to purchase real estate jointly. The company helps potential buyers connect with each other, find a property, and work with lenders. HomeSlice also plans to operate an online marketplace where co-owners can seek buyers for their portion of a home. All co-owners have to contribute to a mortgage-payment insurance policy so that if one co-owner in the group defaults on his or her share of the mortgage, the insurance will cover that portion for six months, Roumiantseva says.


Gravyty


Both companies and nonprofits alike accumulate data about customers or donors, but neither type of organization always makes the best use of it. By combining private and public data and analyzing behavioral patterns, Gravyty predicts which are the best prospects to contact and when, says co-founder Richard Palmer, Babson '16.


Gravyty's system even creates a suggested draft of an email to send to prospective customers and donors. It doesn't actually send the email itself; rather, sales teams and fundraisers are free to make changes to the draft and hit the send button when they want. Artificial intelligence "is best used not to take jobs away from people but to free them up to do things that are entirely human," Palmer says.


NecesitoDoc


In Mexico, seeing a doctor is expensive and inefficient, driving patients to self-treat or try other risky solutions, says Leon Rodriguez, Haas '18. Employers are concerned about rising costs and access. To bring medical services to more people at a lower cost, NecesitoDoc allows on-demand video consultations with doctors, says Rodriguez, the company's co-founder.


NecesitoDoc charges patients a per-consultation fee of $8, with the doctor taking 70% and the company keeping the rest. Currently, NecesitoDoc operates only in Mexico but aims to expand to Spanish-speaking immigrant communities in the U.S., which are frequently medically underserved.


BioCellection


Plastic works well for many uses, but most plastic is never recycled because processing and remolding it is difficult, says Miranda Wang, who received her Wharton undergraduate degree in 2016. Her company, BioCellection, is developing new ways to process difficult-to-recycle plastic and turn it into other products. BioCellection's mission is "to focus on treating this plastic innovatively before it becomes pollution," says Wang, the company's co-founder.


BioCellection has developed ways to treat rigid plastic, films such as plastic bags, and plastic contaminated with food. Its first product is an artist's paint made from plastic bags. Wang says the company is now preparing to launch the paint and is receiving input from artists.


This story was first published at Insights by Stanford Business.

The post B-School Disrupt: Eight Startups Pitch Their Innovations appeared first on inc-asean.com.



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