How To Get Your Blog Featured on LinkedIn from a LinkedIn Editor

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Writing blogs on LinkedIn has opened many doors for me in my career. In fact, it was after a viral post on LinkedIn that I launched my startup.

Writing on LinkedIn is a solid inbound marketing strategy that anyone creating long form posts should consider. It has provided me with an abundance of leads and helped me develop an audience within my niche.

If you're a regular on LinkedIn, you are familiar with LinkedIn's blogging platform, Pulse.

Pulse is LinkedIn's online magazine. which is divided into 85 channels of popular topics like "Big Data, "Leaders and Management," and "Best Advice."

Many of the channels have millions of followers and if your blog post is chosen by LinkedIn's editors to be featured in one or more channels on Pulse it greatly increases the distribution of your post well beyond your immediate followers.

I've been fortunate enough to crack the code and get featured by LinkedIn's editors 125 times. Which has enabled me to get millions of views on my posts.

Recently, I had an exchange over email with one of LinkedIn's editors. In the email, I was provided with some amazing insights into exactly the type of posts they are looking to feature on Pulse.

Here's what LinkedIn editors are looking for

LinkedIn editors want you to provide unique insights into your industry. Write about the news in your industry and other timely topics.

The audience should know why you are writing about this and why its relevant to them right now. Bring your unique expertise to the post that others cannot provide.

Don't just repeat what others are saying! Give an opinion and provide concise arguments that are supported by industry studies conducted by experts and other strong evidence to support your stance.

Make sure to check out these references for more great tips

LinkedIn's executive editor, Dan Roth, provides a free half-hour LinkedIn Learning course that I highly recommend that everybody writing on LinkedIn check out:A free LinkedIn Learning course and half-hour very well spent with executive editor Dan Roth: Writing to Be Heard on LinkedIn.

• Best practices for writing on LinkedIn: Here's What I Tell People When They Ask How to Crush It As a LinkedIn Writer

• How to reach a wide audience on LinkedIn: What Happens After You Hit 'Publish'

For students:

Check out the Student Publishing site for more best practices. You can also watch LinkedIn Senior Editor, Maya Pope-Chappell's, 30-min course for great tips on how to select topics that get shared, crafting clickable headlines, and how to reach a broader audience.

Ready to get started publishing articles on LinkedIn? Click this link to access the publishing tool.

The post How To Get Your Blog Featured on LinkedIn from a LinkedIn Editor appeared first on inc-asean.com.

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